Getting to know MediaBanc
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What is MediaBanc??
MediaBanc is a fully integrated media intelligence agency. We mainly service communication professionals through our media monitoring and media intelligence services.
Where is MediaBanc located?
Mediabanc is headquartered in Kuala Lumpur, Malaysia. And it has offices in Johor Bahru (Malaysia for Singapore), Jakarta (Indonesia), Manila (Philippines), Bangkok (Thailand) and Ho Chi Minh (Vietnam).
What products and services do you offer?
We have two service arms – media monitoring and media evaluation. For monitoring, we have a News Library which houses news materials from TV, Radio, Print and Online, and Ads Library houses ads materials from TV, Radio and Print. Depending on your requirement, you may gain access to the two libraries. For media evaluation, we have three products available – SOE Advance, Valuator and Media Content Analysis.
What is Media Monitoring?
(Source: Wikipedia) Media monitoring provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type, size, geography, publication, journalist, editions or content type.
What is Media Evaluation?
(Source: Wikipedia) Media evaluation is a discipline of the social sciences and centers on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest growing areas of mass communications research.
Do you cater to requests outside Southeast Asia?
Yes. You may email mbi@mediabanc.ws for assistance.
Who should we contact for enquiries?
Please contact the local office nearest to you:
MediaBanc Malaysia: malaysia@mediabanc.ws
MediaBanc Singapore: singapore@mediabanc.ws
MediaBanc Indonesia: indonesia@mediabanc.ws
MediaBanc Philippines: philippines@mediabanc.ws
MediaBanc Thailand: thailand@mediabanc.ws
MediaBanc Vietnam: vietnam@mediabanc.ws
MediaBanc Malaysia: malaysia@mediabanc.ws
MediaBanc Singapore: singapore@mediabanc.ws
MediaBanc Indonesia: indonesia@mediabanc.ws
MediaBanc Philippines: philippines@mediabanc.ws
MediaBanc Thailand: thailand@mediabanc.ws
MediaBanc Vietnam: vietnam@mediabanc.ws
Be acquainted with our libraries (MEDIA MONITORING)
COVERAGE AND OUTPUT
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What do you monitor?
MediaBanc monitors news and ad materials from more than 300 newspapers, 1,000 magazines, 50 radio stations, and 80 TV stations. For news, we also monitor over 25,000 online news sites and blogs across the Southeast Asia. For specifics, you may refer to our list of our monitored media.
How do you report the monitored materials?
We grant you access to our News and/or Ads Libraries. We also set up a special daily email alert to keep you posted on what is present in the libraries.
How often are the libraries updated?
Both the News and Ads Libraries are updated daily. For the News Library, print news are uploaded as early as 5 am, broadcast news within 6 hours after broadcast and online news are updated every 1 hour. For the Ads Library, print ads are uploaded as early as 10 am while broadcast ads are uploaded in several intervals beginning at 8 am.
How long is the archive in the libraries?
The News Library maintains a 2-month archive (the previous and the current month). The Ads Library, on the other hand, has a cumulative archive, wherein the starting date available is the start of your subscription contract.
What types of ads do you monitor?
In terms of media type, we monitor ad materials from TV, Radio and Print. Uploading, on the other hand, is only limited to breaking or newly launched ad materials.
Do you upload all ad materials in different languages?
No. Priority is given to materials aired or published in English. If there is no English version, priority is given to the ad material carrying the next pre-dominant language in the country of airing.
Do you provide tear sheets for print news or ads?
No. All monitored print news and ads are formatted in high quality digital formats (jpeg for ads, pdf for news). They are all uploaded and downloadable from the libraries.
How is your output for Broadcast materials?
All broadcast materials are recorded from actual airing. Each clip is cropped and edited to include the show’s opening and closing billboard (except for TV and Radio ads, as they are captured as is), and then uploaded to the libraries for your downloading, or burned into CD/DVD format.
Do you monitor non-news programs such as talk shows and magazine/variety programs?
Yes, we can monitor non-news programs however prior notice is required.
How is your output for Online news materials?
All online news clippings are shot from the web and are saved in high quality PDF format. They are uploaded and downloadable via the News Library.
Fees
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How much are your adhoc (individual requests) fees?
Our fees are localized per country, please contact the MediaBanc office nearest to you for further information. (See Contact page)
What is your turn-around time for ad-hoc or individual requests?
Upon confirmation of the request details, our standard commitment is to deliver the material within 24 to 48 hours.
How do we subscribe to your libraries?
You may contact the MediaBanc office nearest to you to gain access to the libraries. (See Contact page)
How much does it cost to subscribe to your libraries?
You may contact the MediaBanc office nearest to you to know our prevailing rates for subscription. (See Contact page)
Technical Details
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What are the basic technical requirements for the News Library Portal?
Internet Explorer version 6.0 and above, Adobe Reader version 7.0 and above and Windows Media Player version 7.0 and above. For detailed requirements, please contact our Client Relations team.
How many users are allowed to access the News and Ads libraries?
There is no limit as to the number of users of the site. Once you are subscribed, you may cascade your user details to your colleagues with no extra cost. Safekeeping of such details are then under your responsibility.
Others
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Besides the News and Ads Library access, do you provide any other additional services?
Yes. On a day to day basis, we have a free email alert service for both the breaking news and ads materials. To subscribe to this free email alert service, you may refer to the Sign Up portion of this site.
Can I request for training or re-training on the libraries?
Yes. Once you are subscribed, our Client Relations Executive shall reach you for scheduling or, you may also reach us to request for re-training.
Know more insights (MEDIA EVALUATION)
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How do you measure PR value in Print or Broadcast?
MediaBanc measures PR value based on industry standards. This is by using Advertising Value Equivalency (AVE) which is computed by getting the article size (cm x cm) or time (for broadcast) multiplied by advertising rate (for that page or time slot) multiplied by 3.
What is SOE ADVANCE?
It is an on-demand and interactive viewing of your relative Exposure volume vis-à-vis your PR values based on your parameters of choice (By Company, By Media Title, By Journalist, etc.)
What is Valuator?
Valuator is an online, DIY tool that allows you to view your media effectiveness achievements through MediaBanc-developed metrics – ROI and Tonality. The tool’s dashboard is composed of charts that will allow you to view the performance of your overall PR efforts on a daily or month-to-date basis.
What is Media Content Analysis
Media Content Analysis is a scientific approach in measuring your over-all Return on Investment (ROI) from the media by incorporating Impact (Impression Attributes), Tone, and the brand’s Share-of-Exposure (Share in Ad Value) within the article. Apart from ROI, a measure on favorability (Tonality) and perception (Key Messages) will also be made available to you.
What is Tonality?
Tonality reflects the brand’s performance in terms of article impact, message translation and favorability. It, however, discounts the size of the exposure as well as the audience reach of the article.
What is Media ROI?
ROI refers to the brand’s over-all media effectiveness. In addition to Tonality, ROI also incorporates the size of the brand exposure as well as the audience reach of the article.
How reliable are your metrics?
The MediaBanc formula for ROI and Tonality is the only Southeast Asian based methodology that was certified and validated by the international governing body for media evaluation agencies – AMEC. To know more about AMEC and the industry, visit their site at http://www.amecorg.com/
Contact Us
For any enquiry,
please contact us at:
MBI Library Group Sdn Bhd
Level 8, Block C,
Mines Waterfront Business Park,
No. 3, Jalan Tasik, 43300 Mines Resort City,
Selangor D.E. Malaysia
Tel: 603 8945 9933
Fax: 603 8945 8822
mbi@mediabanc.ws
View our office locations and contact the local office nearest to you >>