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History – A Brand New Journey for MediaBanc

The Belief behind the company helps makes it an ever-lasting flame.

It was January 1, 1997 when MediaBanc began its journey with the belief that ‘Information is King’. It has become the company’s guiding light and source of motivation and aspiration. And since that day, the people behind MediaBanc have tirelessly worked with this belief in heart and mind.

As its founder and CEO, Alan Lim, said, "If we trust ourselves with what we do and consistently deliver services that embody our belief, we will not only captivate our clients with expertise, but more importantly, earn their respect and loyalty."

Today, MediaBanc is the undisputed market leader in South East Asia. It services more than 1,000 retainer clients and 4,000 more on ad-hoc/project basis. This strongly built network of clients is all made possible through the dedication and hard work of close to 300 people from across 6 countries (Malaysia, Singapore, Indonesia, Philippines, Thailand and Vietnam).

While ‘Information is King’ is the company’s belief, it works with ‘One Heart’ to achieve its goals. ‘One Heart’ is the company’s Corporate Philosophy and it has shaped the culture of the company. An external research firm facilitated a market survey on how these two concepts come into play and it showed that the people from MediaBanc are well aligned with this philosophy as it matches their personal objectives and their perceptions of how a company should be ran.

MediaBanc opened shop 3 days prior to the onset of the 1997 financial crisis and never looked back. This is even when it had to go through more rough rides -- like the many upheavals that were aftermaths of the government changes in Jakarta, Bangkok and Manila, or the financial crisis in Ho Chi Minh City, or the 2008/9 US subprime financial crisis that had ultimately resulted to worldwide financial breakdown.

These difficult times drew out the real character of MediaBanc and its people as it pushed itself to progress despite such hindrances. Further, these experiences taught everyone in the company to see everything as an ‘opporthreat’ (threats as opportunities) rather than blockages to success.

All such experiences had given the company to view the world differently and learn to seize everything that comes along. No risk is too much, or no crisis is bad enough that it cannot be overcame. All of these can be seen in how the company has embraced technology, how it moves from one business stage to another, how it had spearheaded and innovated the media-monitoring scene in South-East-Asia.

As MediaBanc grew into a leading regional player, it became a member of FIBEP (Federation Internationale des Bureaux D’Extraits de Presse) and AMEC (The International Association for Measurement and Evaluation of Communication), two international associations whose members serve their clients with tailor-made monitoring and content analysis services, respectively, to measure, and evaluate communication performance.

With the recent re-launching of our brand and corporate identity and One Heart as our guiding light, MediaBanc is well equipped for the next stage of our business plan termed as Value Creation. This stage promises to take MediaBanc into the media intelligence superhighway! MediaBanc is now ready for the world.

When Alan Lim first started this business, he held the envisioned that "life’s journey is about leaving behind the most perfect footsteps with the best of friends". And this is what MediaBanc is doing with its brand journey- with the help and support of each other; it aims to strengthen the spirit behind the company for a brighter future.

"Our journey is our Vision, Mission and Philosophy. Let’s take this journey together with One Heart!" – Alan Lim