MediaBanc CEO featured at the European Summit in Barcelona, Spain

Last June 16 – 18, 2010, MediaBanc Chief Executive Officer Allan Lim was in Barcelona, Spain to represent MediaBanc at the 2nd European Summit on Measurement. The said event was organized by the International Association for Measurement and Evaluation of Communication (AMEC). Alan Lim spoke about the efficient role of technology in media monitoring and evaluation.

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