MediaBanc Launches WwWAD: More than 8 million global ads and counting!
MediaBanc together with Canadian based global advertisement monitoring company, Adfinitum, brought to the advertising industry an online portal offering almost 8 million advertisements from over 50 countries. The MediaBanc WwWAD online portal gives you instant source for global advertising materials from the Print, Broadcast, Online and Outdoor media.
The recent launch of the MediaBanc WwWAD would address the need of advertising agencies to source for creative materials globally hence enhancing strategic brand communication speed. Ed Clarke, CEO and Founder of Adfinitum said, "With instant advertising creative from over 400,000 brands captured by our database, the collaboration with MediaBanc will prove mutually rewarding to both industry and service provider."
MediaBanc Group CEO, Alan Lim further elaborates on the benefits that WwWAD can contribute to advertising agencies--, "Advertising monitoring using WwWAD will now become a much more dynamic where the true borderless world permeates every brand, and competition is engaged at a new level with faster go-to market goals."
The WwWAD launch was well-attended by advertising executives and industry players. Chief Marketing Officer, Cyril Ng was there to showcase the functions of WwWAD and to communicate its cost efficiency and convenience to the users.
"I believe with the enhanced capability of WwWAD and our partnership in more than 50 countries in the world, advertising agencies and advertisers are now able to monitor competitive advertising, receive creative inspiration, and fully harness the marketing intelligence provided by this unique portal," concludes Ed who was in Malaysia to officiate and launch WwWAD.