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Media Monitoring

MediaBanc provides an extensive range of media monitoring tools via a user-friendly, customisable online interface that you can access anytime, anywhere. You are not only able to select your preferred combination of tools but also opt to have coverage summaries delivered to designated email addresses.

• MediaBanc News e-Library
  Compiles and delivers Television, Radio, Print and Online news coverage of your company, competitors, and industry to your custom online news library.
• MediaBanc Ads e-Library
  Provides access and unlimited downloads of TV, Radio and Print advertising for creative and strategic assessments of your brand and company – for greater clarity in referencing, benchmarking and trend watching.
• MediaBanc Intelligence Support (MIS)
  A timely, accurate and comprehensive reporting system that tracks, sorts and monitors media materials on a daily, weekly, monthly and yearly basis. It taps the power of our proprietary database to provide you with key information in three essential categories:
  • Brand Review
    Monitor and compile advertising and news of your brand.
  • Competitive Review
    Monitor and compile advertising and news of your competitor's activities.
  • Industry Review
    Monitor and compile news of your industry, e.g. regulatory issues, economic influences or trends and technological advances.

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Valuator

A Pre-designed standard Media Analysis that helps you to keep track on how your organization is being perceived on the media. Our analysis will help you to set up and measure communication performance, and to tune your communication and marketing strategies. One of the unique selling propositions of Valuator is Return on Investment (ROI) measurement that can be utilized as a benchmark of your communications activities. Valuator measures the following parameters:

• Top brands comparison of Tonality and exposure level by media type and titles.
• ROI of media exposure by brands
• Volume of media coverage in the industry
• Visibility of coverage in various media
• Company/Brand image penetration by top 8 category attributes

Valuator will equip key personnel responsible for corporate affairs such as media relations, marketing communications, public relations and advertising team with REAL TIME useful and essential information about media exposure of your competitors.

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Media Analysis

Gain highly detailed insights on your company’s reputation and brand perception to better assess the performance of your communications strategy.

• MediaBanc Media Content Analysis
  MediaBanc Media Content Analysis is a fully customised, in-depth evaluation of your media exposure. This is a bespoke service that puts you in direct consultation with the Media Analysis Content team helping you track and measure the perception, reach and value of your communication efforts. Select your own or allow our team to recommend your optimum combination of analytics, including empirical analyses of share of voice, ROI, exposure volume, visibility, ‘stickiness’ and many more.
• Project- Based Analysis by
  - Competitors
  - Campaigns
  - Perceptions
• After Project-Based Analysis
  Sports Marketing and Sponsorships Surveys and Evaluation in association with IFM Sports Marketing Surveys

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Journalist Portal

Foster mutually beneficial relationships by gaining a better understanding of the practitioners in your respective media industries through our Journalist Portal – a comprehensive biodatabase of journalists in the Southeast Asian region and beyond.

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Southeast Asia Advertisement Library

MediaBanc digitally records, monitors and compiles all new TV commercials, radio commercials and newspaper and magazine advertising on a daily basis to provide solutions tailored to meet your individual requirements. For example, an ad-hoc request for a TVC that appeared six weeks ago or a compilation of all TV, radio and print ads of vitamin enriched skin creams in the past year. The commercials and ads are sorted by product category, language, duration and title via a specially designed database software for easy viewing and retrieval.

MediaBanc advertising monitoring services may be acquired on an Ad Hoc or Monthly Look-Up basis:

• Ad Hoc
  Tailor your requests for ad compilations in specific categories in specific time frames. For example, all hair care commercials and print ads in the last 6 months.
• Monthly Look-Up
  Ads are reported to you by e-mail on a daily basis via a custom system based on the type of advertising monitoring you require. At each month’s end, the ads are categorized accordingly and downloaded into a CD for your reference.
• Monthly Update
  This service compiles all new ads in a month – including revised versions of previous ads – with a Summary Listing for your reference by the first week of the following month.

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Worldwide Advertisement Library

Worldwide Ads (WwWAD)
8 million ads from more than 50 countries are provided via an online portal; a partnership collaboration with Adfinitum, Canada. Global advertisements can be searched, reviewed, and instantly downloaded by the user at a click of a button.

WwWAD is MediaBanc’s user interface for the South East Asian industry, which is also the single largest online distribution of creative materials from TV, Radio, Newspaper, Print, Online and Billboards.

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Television Monitoring

• Media Schedule Monitoring:
  Media Schedule Monitoring Report includes:
  • Whether the commercial appeared or not
  • The exact time it appears
  • In which break it appears
  • The spot # it appears over the total number of spots in the break
  • The reproduction quality, i.e. picture quality / sound quality
• Sponsorship Programme Monitoring
  MediaBanc provides recording and analyses of your client’s sponsored programmes, as well as, reports on the number of commercial breaks and all other advertisers. The report is e-mailed to you and includes the following information:
  • Opening and closing credits
  • List of advertisers in each break
  • Confirmation of competitior's TVC
  • Whether or not your TVCs appear according to planned schedule

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