MediaBanc - Asia Media Intelligence

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Advertising Monitoring
TV / Radio / Print

MediaBanc digitally records, monitors and compiles all new TV commercials, radio commercials and newspaper and magazine advertising on a daily basis to provide solutions tailored to meet your individual requirements. For example, an ad-hoc request for a TVC that appeared six weeks ago or a compilation of all TV, radio and print ads of vitamin enriched skin creams in the past year. The commercials and ads are sorted by product category, language, duration and title via a specially designed database software for easy viewing and retrieval.

MediaBanc advertising monitoring services may be acquired on an Ad Hoc or Monthly Look-Up basis:


•	Ad Hoc
	Tailor your requests for ad compilations in specific categories in specific time frames. For example, all hair care commercials and print ads in the last 6 months.

•	Monthly Look-Up
	Ads are reported to you by e-mail on a daily basis via a custom system based on the type of advertising monitoring you require. At each month’s end, the ads are categorized accordingly and downloaded into a CD for your reference.

•	Monthly Update
	This service compiles all new ads in a month – including revised versions of previous ads – with a Summary Listing for your reference by the first week of the following month.
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Worldwide Television Commercials

MediaBanc Malaysia also delivers – by the first week of the following month – monthly compilations of new TVCs from around the world. Categories include:


•	Worldwide TVCs by Country
	including US, UK, Brazil, Japan and Taiwan. There are 100-200 new TVCs for each country every month.

•	Worldwide TVCs by Category
	including Internet / Telecommunication, Food, Computer / Electronic / Appliance, Household / Pharmaceuticals, Motor, Personal Items, Drink, Entertainment / Society, Snacks and Business / Miscellaneous.

	Worldwide TVCs by Category are segmented according to regions including:
	• America (US, Brazil) • Europe (UK, Italy, German, Spain, and France) • Asia (Japan, Taiwan, Thailand, and Korea) • Africa (South Africa) • Middle East (Israel). 100-200 new TVCs for each category are available each month

•	Worldwide Spotlight Reel
	A monthly compilation of 100 of the Best TVCs out of 7,000-10,000 new TVCs from listed countries selected (based on concept, creative, marketing idea, production or post production technique and other criteria) by a panel of US advertising professionals, including creative directors and other qualified advertising practitioners.

•	Worldwide CG Animation Reel
	A must for Production, Post-Production houses, Art Directors and Film Producers. A monthly compilation of the Best Computer Graphics TVCs from around the world. Each month about 80-100 TVCs are chosen out of 2,000 to 3,000 CG animation TVCs from listed countries.
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Television Monitoring


•	Media Schedule Monitoring:
	Media Schedule Monitoring Report includes: • Whether the commercial appeared or not • The exact time it appears • In which break it appears • The spot # it appears over the total number of spots in the break • The reproduction quality, i.e. picture quality / sound quality

•	Sponsorship Programme Monitoring
	MediaBanc provides recording and analyses of your client’s sponsored programmes, as well as, reports on the number of commercial breaks and all other advertisers. The report is e-mailed to you and includes the following information:
	• Opening and closing credits • List of advertisers in each break • Confirmation of competitior's TVC • Whether or not your TVCs appear according to planned schedule

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News Monitoring

MediaBanc digitally records, monitors and compiles all news on TV, radio and in print on a daily basis to provide solutions tailored to meet your individual requirements. MediaBanc news monitoring services may be acquired on an Ad Hoc or Monthly Look-Up basis:


•	Ad Hoc
	Tailor your requests for PR activity compilations in specific categories in specific time frames.

•	Monthly Look-Up
	Receive news – including those of your competitor's – by e-mail on a daily basis via a custom system based on the type of PR activity coverage you require. The news is categorized accordingly and downloaded into a CD for your reference at the end of every month’s end.

•	Monthly Update
	A compilation of your selected news coverage in one month. Compilation is delivered once a month, by the first week of the following month. Radio and TV news compilations, as well as magazine and newspaper articles are available. A Summary Listing of all the news provides easy reference and retrieval.

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